Give viewers a chance to spend more time exploring and engaging with your brand. Whether it’s through TV apps or video assets, the more time consumers spend with a brand, the more loyal they become.
TV apps are like any website or mobile app but designed for use on TV. These can include video galleries, photo galleries, info pages, store locators, RFI (requests for more information) pages, games, voting/polling, etc.
Video is the most natural form of engagement on TV. Take all that video footage your brand has on YouTube and its website and bring it to the scale of the television audience. You won’t need videos to “go viral” to generate millions of views.
Leverage the interest generated by your brand’s TV advertising by allowing viewers access to TV apps and video directly from the :30 commercial with clickable in-spot overlays. One click of the remote is much easier than seeking out more content on the web.
Simply put, you can own your own channel. Listed in the program guide (just as ESPN, A&E, and Discovery are), the channel can play video and launch your brand’s TV app.
Help viewers easily request your brand’s offer directly from the commercial with an in-spot RFI (Request for Information) overlay. All it takes is a simple click of the remote for the viewer to request the offer.
Feature a page on your brand’s TV app allowing viewers to submit a request to receive a special offer.
Have something you want to get into people’s hands? RFI Technologies are able to capture the subscriber’s name, street address, city, state, and zip code.
Enable viewers to purchase your products directly from their TV screen. Contextually feature products, add to cart, and complete the checkout process, all with a remote.
With the ability to browse a wide range of products from a fully branded on-screen shopping app, viewers can select multiple products and complete the transaction, all from the largest screen in the living room.
Allow viewers to purchase a single product from their TV, all without leaving programming. Contained within a lower third app, viewers can learn about the product and complete the transaction, all with a remote.