Visits, Time, and RFI are the simplest measure of a campaign’s success. These universal performance indicators allow a brand to compare results against other engagement mediums (web, tablet, mobile).Case Study
The EngageTV platform can measure the effectiveness of a schedule (network, daypart, day, etc.) not on passive ratings, but on how many viewers actually responded to the commercial. Using click-through rate and RFI rate analytics, brands can determine which aspects of the schedule are the most effective in generating engagement, and more important, which aren’t.
Look at the cost effectiveness (cost per hour of engagement, cost per RFI, etc.) of the different components that make up your brand’s interactive campaign to help optimize the overall effectiveness of the campaign.
Additionally, EngageTV’s proprietary reporting application provides brands visibility into market performance, daypart performance, video performance, TV app performance and more.